In This Issue

• Letter From the Editor
   

• Feature Article: 7 Reasons to Start a Newsletter
   

• Teleseminars And Workshops
  
  
• Tech Tip: Using PrtSc
   
  
• Reader's Questions and Answers

The Virtual eBook Expo 2 exceeded my expectations by far! The information was the best! And I can't begin to express how grateful I am to all my guests. They did an amazing job. 

I'm always surprised to find that I learn something new every time  I show up that propels me to a new level in business, or creativity, or both!

And the Internet is always changing so there is always something new to learn which is what I love about it.  The thing is you MUST stay open to learning to succeed online and enjoy the process or you won't stick with it!

I recently took a course from one of the top Internet Marketers and right afterwards he  promoted another course by another top marketer and guess what... the first marketer is taking  the course!

We each have an area of expertise and we all learn from each other at whatever level we are at.  But the bottom line is that none of us does it alone and education plus showing up is the key. You need partners in this business so just learning the material isn't enough.
You need to CONNECT!

So I hope you will continue to show up and learn and grow your ebook/Internet business and NEVER give up-because the rewards can be amazing.

If you attended the Expo, I hope you will implement at least two ideas that you learned. And if you didn't attend, I hope you'll check out the homestudy version when it is ready.  But even if you don't, stay open and implement something new on a regular basis and you'll get wherever it is you want to go!
 

Ellen Violette
www.theebookcoach.com
www.virtualebookexpo.com
www.ebookwritingsecrets.com
www.sellmoreebooks.com
and many more!

Using Bonuses and Testimonials To Grow Your List, Increase Credibility, and Make More eBook and Information Product Sales!
Monday, June 16, 2008 5:30 p. m. Pacific/8:30 p.m. Eastern
I'll be discussing all the ways to  create and get bonuses and testimonials, as well as how you can give them to double or triple your business!. $27 (audio and transcript included)!

Soft Sell Copywriting Secrets
Wednesday, June 18th, 2008 5:30 p.m. Pacific/8:30 p.m. Eastern
Learn Soft Sell Copywriting Secrets from  best-selling husband and wife psychology team who now speak for the sales and marketing needs of the care giving, Soft Sell Marketing community.

If you're in the healing arts or any other "soft" market, be sure to be on this call. Registration fee is just $10!

www.theebookcoach.com/softsellcopywriting.html

Free JULY Monthly Q & A
July 7, 2008
http://www.theebookcoach.com/qandajuly08.html

 7  Reasons To Start  A Newsletter

When you create a newsletter you create a relationship with your subscribers. A newsletter is a great way not only to give free content on a regular basis, but it’s also a way to connect with your readers in a deeper way than you might in your other communications, especially if you have a “Letter From the Editor” or some other way in which you share more personal thoughts than you would otherwise.

Also a newsletter forces you to be disciplined. If you say you are going to deliver your newsletter every two weeks then you must put it out every two weeks. That way your subscribers can count on getting your newsletter twice a month- month in and month out.

If you say you are going to put it out every week then you must put it out every week. The way super marketer Yanik Silver gets around this is he calls it his “occasional newsletter” so he can put it out whenever he wants to.

For me, I know I would never get it done if I did that! So my newsletter comes out every two weeks.

Another benefit of having a regular newsletter is that you can get advertisers. If you never know when it’s coming out, nobody is going to want to buy ads in your newsletter!

Now it takes time to build the kind of following that would make anyone want to advertise, but it’s something to think about down the road.

When you create a newsletter and send it out at a certain time, you also create trust with your customers when you deliver on your promise and on time. Then they know that you will do the same in other areas of your business.

And if you are someone who has difficulty writing emails or is afraid to email to your list too often, this sets up a structure so that you send something to your list on a regular basis. But be sure to do it at least every two weeks -once a month is not enough. Your subscribers will forget you!

And finally, you can repurpose the content from your newsletter. So you can group articles together to create PDF bonuses. You can take your articles and record them into bonuses and teleseminars. And you can turn them into ebooks!

At the Virtual eBook Expo 2, Judith Sherven and Jim Sniechowski discussed the power of newsletters and how to turn your newsletter into an ebook.

The Expo is now over but we will be releasing the home study version this summer so look for it in your emails next month!

Q: What's the difference between a joint venture and an affiliate?

A: If you go to someone's call  as a presenter, they give you  what's called an affiliate link and that can cause some confusion because you are actually joint venturing with them.

In joint ventures, people partner together to work on a project where they generally split the profits. Sometimes it can be a 60/40 split if one marketer is well-know and has a huge list, but generally it's a 50/50 split. (However in cases where you are  the junior partner you should expect to do most if not all of the work!)

An affiliate does not "work" with you. They work for themselves and you make money in the process with them. In this case, you create your product or program and they simply get a link to it which they can promote to their list or online and make money.

So for instance, in the Virtual eBook Expo 2 my guest speakers were joint venture partners-they participated in the event with me and we all promoted the event, whereas my affiliates got a link to the event and promoted it, but did not participate in it.

Another example is if you co-wrote an ebook with someone, that would be a joint venture.  But if you wrote the ebook and then people got a link and promoted it, they would be affiliates.

Q: How many pages should an ebook be?

A: I get asked several times a week and I usually say that the average ebook is between 80 and 120 pages but I want to be really clear about this.

The real answer is as long as it takes to convey the information you want to share in your ebook.

One author's ebook was less than 30 pages and another's was over 300 pages.  Research shows that people generally don't read over 200 pages, but it didn't stop a lot of people from purchasing Ben Mack's ebook. 

So the best advice I can give is STOP worrying about it too much and write what you need to write, taking into consideration your target market, your topic, and what purpose you want your ebook to serve in your business!

Please submit your questions to support@TheeBookCoach.com