In This Issue

• Letter From the Editor 
   

• Feature Article: Write Compelling Ezine Articles That Increase Credibility And Drive Targeted
  Traffic To Your Site
   

• Teleseminars And Workshops
  
  
• Tech Tip: Enlarging Text
   
  
• Reader's Questions and Answers

It's the Fourth of July!

First, I want to say Happy Birthday to my good friend Terri Romine!

Second, it's the 4th Of July next week!

I've always loved the fireworks, the bar-b-ques, getting together with family and the warm weather. But what I love most is thinking about what the 4th of July stands for.

Did you see John Adams on HBO? Or read the book? It's a must-read for every American in my opinion.  When you realize what they went through to create this country-it's give a whole new appreciation for what we enjoy here in the USA!

We take a lot for granted, but America is still the land of opportunity. And nothing personifies that more than the Internet.

The possibilities are endless! You can be an author, a blogger,
a radio/talk-show host, a teleseminarian, an affiliate marketer, a videographer, a marketer, or all of the above! (And I'm sure there are more I left out!) It's entirely up to you!

And the best thing is that nobody can stop you from pursuing your dreams!  Right now the opportunities are greater than they have been in years.  I hope you'll spend some time this weekend really thinking about what you want and declare your independence from whatever has been holding you back! Then go for it!

      Have a Happy and Safe 4th of July!
 

Ellen Violette
www.theebookcoach.com
www.virtualebookexpo.com
www.ebookwritingsecrets.com
www.sellmoreebooks.com
and many more!

Save The Date:
Monday, June 30, 2008
Ellen Violette will be interviewed by Wonderful Web Women
12 p.m. Pacific/3 p.m. Eastern.
You'll receive the call-in number in an email-so look for it!

Tuesday, July 1, 2008
Check out the Article Traffic Challenge where my friend and
colleague Rob Schultz will walk you through writing 90 articles in 90 days (This course of for non-techies who want someone to walk them through step-by-step and help build your list FAST! And the price is unbelievable-just $97!

http://www.articletrafficchallenge.com/ellen.html

Free JULY Monthly Q & A
July 7, 2008
http://www.theebookcoach.com/qandajuly08.html

Monday, July 14, 2008
Interview with David Barrett of Audio Acrobat
5:30 p.m. Pacific/8:30 p.m. Eastern
Call-In Number:
712-432-3000
Conference Bridge Number: 311029

 Write Compelling Ezine Articles That Increase Credibility And Drive Targeted
Traffic To Your Site

 Articles are a great way to increase your credibility and build your list. You can write articles for your newsletter or for other people’s newsletters (or websites) that target the market that you want to reach. You can also write them for your blog and for other people’s blogs, and you can write them to submit to article directories.

 The important thing is to make sure that your article contains quality content.  It doesn’t do any good to write a run-of-the-mill article.  You need to impress  readers with your knowledge because that will give them something of value and increase your stature at the same time.

People remain wary of doing business on the web, especially if they don’t know you. One way to put their minds at ease comes from demonstrating to them that you really qualify as an expert in your field by providing quality content.

Also, try to tailor your article so that it speaks to some aspect of the ebook you sell (or a related subject). And, make sure to include a resource box at the end of your article which spurs a call to action. 

( It must present something enticing enough to make them want to click through.)

 A lot of people make the mistake of just using the resource box to give information about themselves without motivating readers to find out about you, your product, and/or your website.

You can use a variation of this tactic by writing an article either for your newsletter, or somebody else’s newsletter (or website) and give a sample of your ebook. 

Then after they get the sample, you can direct them to the sales page for your ebook. Or you can send them directly to your ebook sales letter and offer a sample at the top of the page.

Finally, you can send them to a squeeze page and give them the sample for opting in. Again, test and see which one works best for you business.

Take The Article Traffic Challenge
Write 90 articles in 90 days!

 My friend and colleague Rob Schultz is launching a fantastic course that will walk you through writing 90 articles in 90 days (This course of for non-techies who want someone to walk them through step-by-step and help build your list FAST! And the price is unbelievable-just $97! To register go to:       http://www.articletrafficchallenge.com/ellen.html

This article was based on a tactic in Sell More eBooks
www.theebookcoach.com/Sell-More-eBooks.html

Q: Should I use my name or initials in my domain name?

A: Unfortunately there is no right answer to this dilemma. There are pros and cons to using your name or initials as part of your domain name. One of the pros is that you most likely will be able to get the domain name.

With so many websites, a lot of the names you might want are already gone. But with  your name or initials, chances are it's available. 

Also, as your business grows and you have many sites, using the same name or initial won't be hard to get. So instead of ebooks4u.com for instance, it could be ESVebooks4u.com using my initials.  And then another site could be ESVebooks4sale.  Now your brand would be ESVebooks4...You get the idea.

The negative to this approach is that in the beginning when you are unknown it will be harder for people to find you and to remember
the name of your site.  It's a lot easier to remember "The eBook Coach" then ESVebooks4u mainly because visitors have no association with ESV.

So if you are going to use your name or initials, you are going to have to work harder to brand yourself. But if you can't find another domain name that makes sense for your business-which I recommend trying to do first, it might be a good way to go.

Q: How do you brainstorm to come up with a good topic to write about?

A: First look at what you are interested in because you will never stick with it if your topic doesn't interest you.

Go to chat rooms, forums, discussions, social networking sites and see what people are talking about.

Read the newspaper, watch the news.

Keep your eyes and ears open and have pen and paper with you at all times and write ideas and topics down when you come across them. If you tell yourself you don't need to because you are sure you'll remember, trust me you're wrong. I was a songwriter for 20 years with a Grammy nomination and I learned early on how quickly we forget!

That should get you started in the right direction. Stay tuned and I'll write an article about it!

Please submit your questions to support@TheeBookCoach.com