In This Issue

• Letter From the Editor
   

• Feature Article: How to Write a Guarantee that Eliminates Refunds   
   

• Teleseminars And Workshops
  
  
• Tech Tip: Keyboard Shortcuts 
   
  
• Reader's Questions and Answers

Also, there's so much bureaucracy involved in moving it's amazing. But I discovered something that I'm still trying to wrap my head around. While getting my paperwork together I realized I've already made a 6-figure income this year and there are still 3 months left!

And I've only been The eBook Coach for 3 years, so I'm pretty excited. (Some of the top gurus I know didn't make more than $2,000 a month for 4 years, or didn't make a 6-figure income for 5 years, so I'm doing something right!)  I call it "intuitively lucky."

I've made a lot of mistakes (who hasn't) but I've also made a lot of right decisions that have got me this far this fast. And believe me when I say, I want the same thing for each and every one of you and you CAN do it! And I'll do whatever it takes to get you there when you're ready to do it!

In the meantime, I want to thank you for believing in me, reading this newsletter, listening to the teleseminars, and supporting me. I wouldn't be here without you!

But more importantly, I want you to give yourself a pat on the back for showing up! Keep doing it and you'll get there, I know you will!

Ellen Violette
www.theebookcoach.com
www.virtualebookexpo.com
www.quickstartebooks.com
www.ebookprofitsecrets.com
www.theebookcoach.com/Sell-More-eBooks.html
and more!

Tuesday, October 9 Teleseminar: Articles to eBook Coaching Call (Bronze level). Jeff Herring and I bring you the real scoop on what you need to know to write articles and ebooks that increase your expert status and your bottom line! To register go to www.articlestoebooks.com 

Tuesday, October 9 6:30 p.m. Pacific/9:30 p.m. Eastern: "Creating a 6-Figure Income with eBooks."  In this teleseminar I will reveal never-before shared detals of how I made a 6-figure income this year (and it's not even over!) and how you can too!  To register, go to:  http://www.theebookcoach.com/6figureincome.html 

Wednesday, October 10 Teleseminar: Andy O'Bryan will be grilling me on "The 7 Biggest Mistakes People Make Authoring eBooks and How To Avoid them."  Watch for more details.

Thursday, October 11 Teleseminar: Articles to eBook Q & A (Silver level). This call gets you direct access to both Jeff Herring and myself, Ellen Violette. We answer all your questions that come up during the coaching call or anything else you want to know that's relevant to succeeding with articles and ebooks. Plus you get access to our private blog with insider information and more! To register go to
www.articlestoebooks.com 

Tuesday, October 16 Teleseminar: "Using Radio to Sell eBooks" with Alex Carroll.

Friday, October 19 One-Day Copywriting Workshop with Lorrie Morgan-Ferraro
in Los Angeles, California.  This is a once-in-a-lifetime opportunity to study with one of the top copywriting experts at a fraction of her normal fee so check it out at: http://www.theebookcoach.com/1dayredhot.html.

View our TeleSeminars Page for Information on Events
and Teleseminars we think you'd be interested in.

    
How to Write a Guarantee that Virtually Eliminates Refunds!"

You email an announcement to your subscriber list and place a solo ad in a popular ezine to promote a new ebook. A significant number of readers click through to your website to see what it's all about, and a good percentage commit to a purchase right away.  That's every marketer's dream!

But some readers are not as confident about buying from you because they don't know you well enough to make a snap buying decision. Others may never have heard of you at all. Even though your website's copy is compelling and the ebook promises to deliver the benefits they are looking for, they still have some nagging reservations.

So how do you get those "fence-sitters" to make the right choice and purchase your ebook?

The answer may lie in your guarantee. The whole point of a guarantee is to put your prospects at ease about buying from you. As a matter of fact, people are more concerned about not getting the information and solutions they expect to find in a product than they are about not getting a refund. They really want to be assured that they aren't being suckered into buying a bill of goods.

Buyers have become accustomed to promises that say "100% Money-Back Guarantee" and they understand what that means on an intellectual level, but when it is presented in that generic fashion, it lacks power and does nothing to assure them of the product's quality.

You want to assure your buyers that you stand behind your product, that you guarantee their satisfaction, and if for any reason they are still not happy, they can count on a full refund.

Another tactic that works very well to calm buyers' concerns is to offer your guarantee for a sufficiently long period, so they won't feel rushed. Statistics show that the longer the guarantee period, the fewer returns you get.

It is also important to use words in your guarantee that hook the reader emotionally. The stronger your guarantee, the more confidence potential buyers will have about making a purchase. Use as many elements as you can to put them at ease. Reassure them every step of the way and highlight the benefits they can enjoy from owning your product. Once you have made it clear and they are satisfied that you have assumed all the risks, they will be much more inclined to buy your ebook.

This article is based on information in Sell More eBooks, Low And No-Cost Tactics To Explode Your eBook Sales And Downloads. If you would like all 39 tactics right now, you can purchase your very own copy at www.sellmoreebooks.com

Q: Creating the right title! I've got everything else but the title is bugging me! I have a website for my business and this eBook will be very beneficial in attracting new customers so I want it to be catchy, to the point, and let them know it is different than any other ebook or book of a similar nature. HELP!

A: Try to come up with a concept that readers immediately understand and can identify with using words your audience understands - nothing that they have to look up, just every day words.

Look at successful ebooks/books in your niche and model them. You can also let readers know that your ebook is different by working the benefits the reader will get into the title.  

Using numbered steps and time limits and words that pique curiosity or promise change are also good strategies when creating your title.

Please submit your questions to support@TheeBookCoach.com